Hawai’i Farm to School Hui - “Because”
Nearly 90% of Hawai’i’s food is imported. If sustainable food practices are not implemented, the islands face a very dependent relationship on external sources for sustenance. The nonprofit organization Hawai’i Farm to School Hui was founded to strengthen the state’s farm to school movement.
We created this campaign to sparks an emotional connection with our audience and increase awareness of the Hawai’i Farm to School Hui.
Channels: TV, Social, Radio, Web, Digital Advertising, Print
Deliverables: One :30 TV Spot, One Radio Spot, Photos, Digital Ads, Branding (Logo Design)
TV Spot
Logo Design
TEAM
Production Kinetic Productions, Audio Bytes, Ad 2 Hawaii
Director Fé Vásquez
Creative Director/Writer Malcom Bailey
Photographer Ad 2 Hawaii
Media Planner Sam Renschen, Shawn Sullivan
Ad 2 Hawaii Kelly Kondo, Amanda Shigeoka, Lauren Martinez, Priscilla Zheng, Lauren Caliwag, Chloe Machida, Krystyn Yata, Danielle Martinez, Jessica Yamamoto
Stylist Deb Nishimoto
This campaign was created by Ad 2 Hawaii as the 2020-21 Public Service Campaign. Each year, Ad 2 Hawaii is honored to provide a pro bono public awareness marketing campaign for a local nonprofit.