Toyota Hawai’i Trailblazers
We partnered with local Toyota owners to highlight their presence in the community and the ways in which they use their Toyota vehicles. Each Trailblazer photoshoot consisted of a full-day at multiple locations.
Channels: Social, Web (Blog), Digital Advertising
Deliverables: Photos
Keoni Thompson
Musician
Growing up on the Big Island has shaped Keoni into the person he is today. “It's just music, surfing, and trying to be one with nature,” said Keoni, “honestly, since I was a kid, I never wanted any other kind of vehicle.” When asked what it feels like to be behind the wheel of a Toyota, Keoni replied, “it's a feeling that you can go anywhere. There's a lot of those secret roads and secluded areas that you can only get to with having a Toyota like that. My whole life has been, ‘hey, load up the Toyota.’
Summer Shiigi
Fashion Designer
“My first car was a Toyota,” said Summer Shiigi, owner of Ten Tomorrow. “I got it senior year in high school. And my family has always been a Toyota family.” Constantly on the go, Summer can be spotted making deliveries to stores, doing trunk shows or participating in fashion pop-ups. “I’m always transporting fabric rolls, racks of clothes, and all sorts of stuff,” said Summer, “and I take my dog Frankie with me wherever I go. In my Toyota, I feel safe.”
Ayaka Suzuki-Crilley
Women’s Bodyboarding World Champion
As a professional rider, Ayaka racked up numerous trophies and in 2018, became the first Japanese woman to win the APB World Women’s Tour Championship. During her rise to the top, Mack was making waves of his own, taking top honors in the drop knee division at the 2019 Mike Stewart Pipeline Invitational. As two trailblazers whose paths have “crossed” but are now joined as one, Ayaka and Mack are the perfect couple to introduce Toyota’s all-new Corolla Cross – the newest addition to the Corolla family.“
TEAM
Project Lead/Director Kaelyn Okuhata
Producer Kelly Kondo
Talent Keoni Thompson, Summer Shiigi, Ayaka Suzuki-Crilley, Mack Crilley
Photographer Ray Czaplicki, Matt Leong
Writer Brad Shin
Stylist Deb Nishimoto